Vice President of Licensing & Brand Management
Proud to call herself a fourth generation Santa Fean, Pamela has worked for well regarded national (Smith & Hawken, Banana Republic, Williams-Sonoma, Cost Plus, Marshall Field's) and international retailers (The Body Shop, UK) in product development, manufacturing, sourcing, retail operations, licensing and franchising.
Utilizing her broad business experience and understanding of Santa Fe’s rich cultural inspiration, Pamela has created a highly successful licensing program. Offering manufacturers access to the archives at the museums and helping them leverage the value of partnering with a 100 year-old historic institution, Pamela has partnered with more than 20 well-regarded manufacturers – including such recognized names as Kravet Fabrics, Odegard Carpets, Hickory Chair, Wolf Gordon, Jaipur Rugs, Quoizel Lamps, Shaw Rugs, and Designtex to develop museum-inspired collections.
Brand & Digital Content Manager
Saro brings valuable design and business experience to the licensing program with a background in non and for profit business, graphic design, marketing, sales and project management.