Vice President of Licensing & Brand Management

Proud to call herself a fourth generation Santa Fean, Pamela has worked for well regarded national (Smith & Hawken, Banana Republic, Williams-Sonoma, Cost Plus, Marshall Field's) and international retailers (The Body Shop, UK) in product development, manufacturing, sourcing, retail operations, licensing and franchising.

Utilizing her broad business and design experience and understanding of Santa Fe’s rich cultural inspiration, Pamela has created a highly successful licensing program. Offering manufacturers access to the rich design resources with in the museum collections and helping them leverage the value of partnering with a 100 year-old historic institution, Pamela has partnered with more than 20 well-regarded manufacturers and retailers – including such recognized names as Kravet Fabrics, Pollack, Mayer Fabrics, Odegard Carpets, Hickory Chair, Jan Kath rugs, Wolf Gordon, West Elm, and Marshall Field’s, and others to develop museum-inspired designs and collections.

Saro Calewarts

Graphic Design & Digital Content Manager

Saro brings valuable design and business experience to the licensing program with a background in graphic design, marketing, sales and event and project management .