Three Dynamic Brands
Intro text.....
Museo Mundo celebrates the artistic traditions and designs of the world’s cultures.
Inspired by objects in the Museum of International Folk Art, in Santa Fe, New Mexico.
Home to the world’s largest collection of international folk art.
Dedicated to preserving and promoting the art, traditions, and designs of the world’s cultures.
World class collections span the late 1600’s to the present.
Features: furniture, jewelry, ceramics, toys, dolls, fine art and one of the world’s top ten ethnographic dress and textile collections.
Museo Mundo applies the world’s design language to celebrate life.
New West celebrates the unfettered and resourceful spirit of those drawn to the frontier – either real or imagined, now or in the past. Inspired by the history of New Mexico and the undaunted souls who forged a life there.
Brand essence draws on the design traditions of the three cultures that define New Mexico and its unique stylistic legacy. These three distinct influences are: Spanish Colonial, Native American and Rustic Americana and spanning the time period from the early 1000s to the present.
Material available for adaptation: objects in the collections of the New Mexico History Museum, the Palace of the Governors, and the Museum of Indian Arts & Culture, in Santa Fe, New Mexico. Specifically:
- Furniture –19th c. Eastlake, Spanish, European, Arts & Crafts
- Jewelry, clothing, and ceramics
- Cowboy paraphernalia – saddles, chaps, ropes, and brands
- Photographs chronicling the exploration of the American West.
- Native American basketry, textiles, and ceramics.
New West celebrates those for whom resourcefulness, and creativity is a way of life.
Traditions made Modern® celebrates the mixing and melding of cultural traditions and international styles.
Traditions made modern refers to finding inspiration in cultural traditions and patterns – weaving, basket making, embroidery, applique, carving – and altering those designs –change up the scale or focus in on and increase the size of one detail -- to achieve a modern and bold look.
Brand essence draws on the design traditions of the world’s cultures translated for the modern consumer. The consumer that appreciates an eclectic and layered look -- one reflecting the way people live today, and how they bring together pieces of disparate origin and character in their own homes.
Material available for adaptation: objects in the collections of the Museum of International Folk Art, New Mexico History Museum, the Palace of the Governors, and the Museum of Indian Arts & Culture, in Santa Fe, New Mexico. Specifically:
- Furniture – 19th c. Eastlake, European, Latin American, Arts & Crafts, Colonial New Mexico, and Asia
- Textiles, ethnic dress, and jewelry from over 100 nations and six continents – considered one of the top ten collections in the world
- Ceramics from Europe, Asia and Latin America – one of the finest collections of Spanish and Mexican majolica, dating to 17th century
- Spanish Colonial silver, dating from 17th -19th century
Traditions made Modern® applies the world’s design language to a modern home.